Centro Continental de Consultoría - 3C was incorporated in Colombia in May 2000. Its main partner and President is Jairo Mejía Herrera.

In September 2005, it opened offices in México, with Alvaro Salamanca Villegas as partner and General Manager. 3C is an international company with a team of professionals with broad experience in management, in senior executive and managerial positions in different types of companies, including multinationals, in both Colombia and México. This is complemented by their experience as international consultants in organizations in Panamá, México, Venezuela, Ecuador, Guatemala and Honduras.

Centro Continental de Consultoría - 3C is recognized for its work in the Latin American market as an exporter of services which complies with international quality standards by the Colombian Ministry of Foreign Trade.